مقومات فعل التأثير و الإقناع في العملية الحجاجية

Abstract EN

This article aims to identify structures and elements of activating the act of influence in any argumentation process, which will be the support of conviction process in various controversial or rhetorical issues.

This process aimed a public who is enticed by an eloquent word and the beautiful image, or a specific public who focuses on the arguments and the mental proofs, that are consistent with the mind and the logic.

In this context, the task of the speaker is binding and committed to the research and establishment of the strategies of argumentation in aligning with the nature of the receiving public, and monitoring all their characteristics and whims, and then it remains to him to choose the method in which his arguments are presented and arranged within the discourse, than reflecting the conviction rhetoric competence, that is the primarily factor on the effect, and conviction.

In addition to taking care of the proper appearance, and the good form and the credibility to support the Logos element as a fundamental element in the argumentation of public's (elite).

The intersection between Logos, Atos and the Pathos in the process of the argumentation can achieve the impact and the support and conviction, and the optimal alternative to violence and force.