استخدام تقنية الابتكار في صناعة السياحة لتحقيق التنمية المستدامة : دراسة نظرية تحليلية

Abstract EN

The importance of this research lies in clarifying the nature of the relationship between innovation and the tourism industry, it is also important because of the scarcity of those researches interested in the subject of innovation within the tourism and hospitality sector, thus it is trying to present new ideas through the presentation of the various concepts and strategies of innovations and try to apply them on the tourism sector in a way that may be useful in developing competitive strategies to ensure that tourism institutions gain as much tourism travel movement as possible by providing innovative tourism products in light of the intensity of global competition, which has been growing rapidly in recent years and has become a noteworthy issue posing a great challenge on the tourism industry in its attempt to achieve sustainable development.