الصيرفة الإلكترونية في البنوك الجزائرية بين السعي لكسب رضا العميل و تحديات الواقع

Abstract EN

The global banking market has evolved rapidly in recent years due to the growth of financial globalization, this put banks against issues and challenges which they have to face.

Therefore, banks have developed specific strategies including the transition to Electronic Banks Offers all electronic services.

Among these banks, Algerian ones, which found themselves in the face of the fait accompli, and this has led to the search for ways to adapt to this situation, in a manner that enables them to improve their performance and thus their market position.

The main objective of this paper is the study of the contributions of E-banking in the satisfaction of customers of national banks and then develop their performance.