دور وسائل الإعلام في ترشيد استهلاك الطاقة

Abstract EN

In this research, we'll talk about the role of the media in guiding individuals and sensitizing them to the rational use and exploitation of energy in various sectors, considering it is the main engine in the development processes that countries undertake at various levels (economic, social, etc.

)From this standpoint, this scientific contribution seeks to focus on the media campaigns as a series of communication messages that have a crucial role in educating individuals to rationalize energy consumption and it will contributes to ensure the needs of individuals to the benefit of both present and future generations.

We will address this issue by mentioning some examples of media campaigns and their role in consolidating the principles, values and behavior of individuals in order to rationalize consumption.