لغة الإعلان بين اختراق القيم و تأسيس الوعي المجتمعي

Abstract EN

Advertising Is One Of The Indispensable Media Activities For The Activities Of Community Institutions And Organizations To Achieve The Necessary Material And Moral Support،As A Continuation Of Its Work In Society And The Performance Of Its Mission, It Is Considered One Of The Basic Modes Of Communication Through The Oral And Written Media, And Whether Fixed Or Mobile Visuals), Via The Content Of An Advertisement Message Adopted By The Advertiser In The Language Of Psychological And Emotional Influences In Order To Persuade And Influence The Recipient ،Who Has Cultural Vocabulary That Is Distinct From That Of Others In Other Societies, ؟From There, What Is The Cultural Vocabulary Of The Contemporary Advertising Message Language? What Is The Extent Of Agreement Or Contradiction Between Them And The Cultural Vocabulary Of Society? From All Of The Above, What Are The Resulting Effects On The Combined Culture, Especially The Value System It Contains? For All Of The Above, The Reasons For The Research Tagged "Advertising Language Between Penetration Of Values And The Establishment Of Societal Awareness" By Using The Inductive Analytical Method, To Achieve The Following Goals: Highlight The Importance Of The Language Of The Media And Its Impact On The Intellectual System And Aspects Of Life In Society ،And Its Role In Promoting Or Destroying Society’s Values ،And Showing How To Confront Methods Of Penetrating Values And Changing The Awareness Of Members Of Society, This Is By Answering The Previous Questions.

Therefore, The Research Consists Of An Introduction That Dealt With A Statement Of The Reasons, The Title Of The Research, The Research Methodology, And Objectives.

And Discuss The Following: First - Media Content And Culture Of Society.

Second - Language And Human Awareness.

Second - Language And Human Awareness.

Conclusion And References