تأثير اليقظة الاستراتيجية في إختراق الأسواق الدولية : دراسة ميدانية بمؤسسة كوندور

Abstract EN

The study aims at identifying the impact of strategic vigilance on the penetration of international markets into Condor, the sample of the study was composed of 50 employees of the institution in question, based on the facilitated sample, and the strategic vigilance was divided into four dimensions: Technological vigilance, competitive vigilance, commercial vigilance, environmental vigilance.

The study found that there is a statistically significant effect at the level of significance (0.

05 ≥ α) to the strategic dimensions of vigilance on the penetration of international markets into Condor, and recommends that Condor's strategic vigilance be adopted because of its importance in formulating strategic decisions, especially those aimed at penetrating international markets.