Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms
Other Title(s)
العوامل الداخلية المؤثرة على التنفيذ الفعلي للإستراتيجية التسويقية : دراسة عينة من المؤسسات الجزائرية
Joint Authors
Talib, Fatimah
Hachemaoui, Kamil
Source
Recherches Économiques et Managériales
Issue
Vol. 13, Issue 26 (31 Dec. 2019), pp.53-67, 15 p.
Publisher
Publication Date
2019-12-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Topics
Abstract EN
This article aims to determine the influence of internal factors on the marketing strategy implementation.
The study was carried out on a sample of 160 employees from 04 Algerian companies (Algérie télécom, Sonelgaz, mobilis and Polyma).
The application of multiple regression placed strategy formulation at the top of factors that influence the success of marketing strategy implementation, followed by organizational structure.
The study also shows that the influence of internal factors varies from one company to another.
American Psychological Association (APA)
Hachemaoui, Kamil& Talib, Fatimah. 2019. Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms. Recherches Économiques et Managériales،Vol. 13, no. 26, pp.53-67.
https://search.emarefa.net/detail/BIM-1024534
Modern Language Association (MLA)
Hachemaoui, Kamil& Talib, Fatimah. Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms. Recherches Économiques et Managériales Vol. 13, no. 26 (2019), pp.53-67.
https://search.emarefa.net/detail/BIM-1024534
American Medical Association (AMA)
Hachemaoui, Kamil& Talib, Fatimah. Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms. Recherches Économiques et Managériales. 2019. Vol. 13, no. 26, pp.53-67.
https://search.emarefa.net/detail/BIM-1024534
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 66-67
Record ID
BIM-1024534