Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms

Other Title(s)

العوامل الداخلية المؤثرة على التنفيذ الفعلي للإستراتيجية التسويقية : دراسة عينة من المؤسسات الجزائرية

Joint Authors

Talib, Fatimah
Hachemaoui, Kamil

Source

Recherches Économiques et Managériales

Issue

Vol. 13, Issue 26 (31 Dec. 2019), pp.53-67, 15 p.

Publisher

University Mohamed Khider Biskra Faculty of Economics Commerce and Management Laboratory Financial Banking and Manement

Publication Date

2019-12-31

Country of Publication

Algeria

No. of Pages

15

Main Subjects

Economy and Commerce
Marketing

Topics

Abstract EN

This article aims to determine the influence of internal factors on the marketing strategy implementation.

The study was carried out on a sample of 160 employees from 04 Algerian companies (Algérie télécom, Sonelgaz, mobilis and Polyma).

The application of multiple regression placed strategy formulation at the top of factors that influence the success of marketing strategy implementation, followed by organizational structure.

The study also shows that the influence of internal factors varies from one company to another.

American Psychological Association (APA)

Hachemaoui, Kamil& Talib, Fatimah. 2019. Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms. Recherches Économiques et Managériales،Vol. 13, no. 26, pp.53-67.
https://search.emarefa.net/detail/BIM-1024534

Modern Language Association (MLA)

Hachemaoui, Kamil& Talib, Fatimah. Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms. Recherches Économiques et Managériales Vol. 13, no. 26 (2019), pp.53-67.
https://search.emarefa.net/detail/BIM-1024534

American Medical Association (AMA)

Hachemaoui, Kamil& Talib, Fatimah. Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms. Recherches Économiques et Managériales. 2019. Vol. 13, no. 26, pp.53-67.
https://search.emarefa.net/detail/BIM-1024534

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 66-67

Record ID

BIM-1024534