العوامل المؤثرة في اتجاهات المستهلك الجزائري نحو بطاقة الدفع الإلكترونية : دراسة استطلاعية في مدينة البويرة

Abstract EN

has become an olute necessity that imposes its existence in all countries and companies all over the world.

In light of this, Algeria realized the need to adopt the electronic payment system as the cornerstone of electronic commerce.

As a result, Algeria launched several projects including the electronic payment service on the 4th October 2016 by using a bank card (CIB).

However, this service needs to be accepted by merchants and consumers.

In this regard, this study aims to find out the factors affecting Algerian consumers' attitudes towards electronic payment card by using the Unified Theory of Acceptance and Use of Technology (UTAUT).

In order to achieve the objectives of the study, a questionnaire was designed and distributed to a sample group of 81 consumers in one of Algerian cities (Bouira).

By using Statistical Package for the Social Sciences (SPSS) program, the data gathered shows consumers' positive and strong attitude towards the electronic payment card.

Besides, the expected effort and performance are the most important factors influencing consumers' attitudes while social factors have the least impact.