الإعلام الجديد : المفهوم المداخل النظرية نظرة في الخصائص و العوامل التي تميزه عن الإعلام التقليدي و طبيعة الفروق بينهما

Abstract EN

The new media is a means of disseminating knowledge, establishing values, behaviors, customs and practices, and achieving well-being at the level of cultural, civilizational, social and humanitarian communication among individuals, groups and peoples and achieving communication and media equality among all.

This study seeks to reveal the theoretical approaches that contributed to the interpretation of the new media from various angles, and to address the main factors of its emergence in addition to the characteristics and differences that distinguish it from the traditional media, which made it the most used and requested by individuals, groups and countries.