تكنولوجيا المعلومات و الاتصال و وسائل الإعلام : الهيمنة الناعمة

Abstract EN

The world has become more of a media map than a geographical or historical map.

The media has become the primary player in shaping global arrangements and fundamental changes.

To inform a role in the shaping of the mind and human behavior, according to the American sociologist Wright Sills, most of the perceptions and fantasies in our minds In general, it reaches us through the media of all kinds.

These means have become very dependent on the interaction with the masses on the technology of communication and the information revolution, which imposed itself as a new reality on the international media can be used, which reflected and dominated in one way or another on the content of the media message and the material presentedKey words: : Information Technology, Communication Technology, Media, Hegemony, Softness.