Implications of social media use on consumer behavior and habits

Abstract EN

The social networking sites have become websites of “commercial communication, ” where electronic commerce has taken over social media.

And as we browse these sites, we find that all companies, especially e-marketing companies, have effectively dominated a large area in the pages of the popular media.

These sites, through which can harvest a lot of views and interactions that affect the movement of trade and sales in all areas.

This paper examines the relationship between the increasing use of social media, and the implication of this use on the online shopping activities and behaviors of its users.

The study included the Mass Communication first year students (Arabic track) in two sections (each with 25 students) for a preparatory course (Introduction to Communication) in the University of Sharjah.

A structured web-based questionnaire was designed and distributed among the students participating in this study.

The result of this study showed As 86.

8% of the respondents believe that social media platforms encourage them to do online shopping, and 68.

4% of the respondents reported that their purchasing habits have changed and increased after the use of social media.