The impact of good packaging policy on the international marketing : effective pricing policy as a mediator-sudanese export firms
Other Title(s)
أثر سياسة التغليف الجيد على التسويق الدولي : لدور الوسيط لسياسة التسعير الفعاله- دراسة شركتا الصادر السودانية
Author
Source
Issue
Vol. 10, Issue 1 (30 Apr. 2019), pp.582-599, 18 p.
Publisher
Université Djilali Bounaama Khemis Miliana Laboratoire de L'economie Numerique
Publication Date
2019-04-30
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Topics
Abstract EN
The research aims to investigate the connection between a good Packaging policy and international marketing; the mediating impact of effective pricing policy, the data have been collected from 50 senior manager of Sudanese firms.
Questionnaire was used to collect the data; overall response rate was 80%.
Many statistic tools have been utilized, reliability test, exploratory factor analysis, correlation analysis and hierarchical regression to the goodness of measures and interrelationships.
The outcomes exhibited that good Packaging policy significantly influenced international marketing, also effective pricing policy significantly influenced the international marketing, together with the significantly connotation between a good Packaging policy and effective pricing policy.
American Psychological Association (APA)
Inad, Usamah Muhammad Ahmad. 2019. The impact of good packaging policy on the international marketing : effective pricing policy as a mediator-sudanese export firms. Revue Nouvelle Economie،Vol. 10, no. 1, pp.582-599.
https://search.emarefa.net/detail/BIM-1026063
Modern Language Association (MLA)
Inad, Usamah Muhammad Ahmad. The impact of good packaging policy on the international marketing : effective pricing policy as a mediator-sudanese export firms. Revue Nouvelle Economie Vol. 10, no. 1 (2019), pp.582-599.
https://search.emarefa.net/detail/BIM-1026063
American Medical Association (AMA)
Inad, Usamah Muhammad Ahmad. The impact of good packaging policy on the international marketing : effective pricing policy as a mediator-sudanese export firms. Revue Nouvelle Economie. 2019. Vol. 10, no. 1, pp.582-599.
https://search.emarefa.net/detail/BIM-1026063
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1026063