Public relations between social and institutional organization : features and advantages

Abstract EN

this article deals with a very important topic in organizations, whether it is social organization such as society and the family as small institutions or more complex organization and management like institutions of all kinds: productivity or services, The article will address the axes of public relations from definitions of its first history, as well as its relationship to the media and crises and its mission in organizations Where the treatment will be only theoretical and descriptive.

The theoretical approach is very useful in such topics to bring ideas and developments closer to the topic of public relations in the organizations