Origines, evolutions et alternatives du marketing mix

Other Title(s)

Origins, evolutions and alternatives of the marketing mix

Author

Fadil Yamina, Fawziyah

Source

Academic Journal of Social and Human Sciences

Issue

Vol. 2019, Issue 21 أ قسم العلوم الاقتصادية و القانونية (30 Jun. 2019), pp.13-22, 10 p.

Publisher

Benbouali Hassiba University of Chlef

Publication Date

2019-06-30

Country of Publication

Algeria

No. of Pages

10

Main Subjects

Marketing

Topics

Abstract EN

This article is about the concept of the marketing mix, or the marketing mix for some with the famous 4Ps, which send us back to theoretical memories in our schools of management or commerce.

A true pillar of any marketing strategy, bringing together all decisions and marketing actions, taken to ensure the success of a product or service, a brand or a company in a target market.

It allows it to achieve its objectives and implement its commercial policy to meet the market demand.

But what we know a little less is these origins, these different successive evolutions, their origins and their causes.

A Marketing mix, which ranges from 1P to 2Ps, see up to 15Ps to more.

Not to mention these many alternatives

Abstract FRE

Ce présent article à pour objet le concept du marketing mix, ou encore du mix marketing pour certains avec lesfameux 4Ps, qui nous renvoient à des souvenirs théoriques dans nos écoles de gestion ou de commerce.

Véritablepilier de toute stratégie marketing, regroupant l'ensemble des décisions et des actions marketing, prisent pour assurerle succès d'un produit ou d'un service, d'une marque ou d'une entreprise sur un marché cible.

Il lui permet ainsid'atteindre ses objectifs et mettre en oeuvre sa politique commerciale pour faire face à la demande du marché.

Maischose que l'on connait un peu moins ce sont ces origines, ces différentes évolutions successives, leurs origines et leurscauses.

Un Marketing mix, qui varie d'1P à 2Ps, voir jusqu'à 15Ps à plus.

Sans oublier ces nombreuses alternatives.

This article is about the concept of the marketing mix, or the marketing mix for some with the famous 4Ps, whichsend us back to theoretical memories in our schools of management or commerce.

A true pillar of any marketingstrategy, bringing together all decisions and marketing actions, taken to ensure the success of a product or service, abrand or a company in a target market.

It allows it to achieve its objectives and implement its commercial policy tomeet the market demand.

But what we know a little less is these origins, these different successive evolutions, theirorigins and their causes.

A Marketing mix, which ranges from 1P to 2Ps, see up to 15Ps to more.

Not to mentionthese many alternatives.

American Psychological Association (APA)

Fadil Yamina, Fawziyah. 2019. Origines, evolutions et alternatives du marketing mix. Academic Journal of Social and Human Sciences،Vol. 2019, no. 21 أ قسم العلوم الاقتصادية و القانونية, pp.13-22.
https://search.emarefa.net/detail/BIM-1026830

Modern Language Association (MLA)

Fadil Yamina, Fawziyah. Origines, evolutions et alternatives du marketing mix. Academic Journal of Social and Human Sciences No. 21 أ قسم العلوم الاقتصادية و القانونية (2019), pp.13-22.
https://search.emarefa.net/detail/BIM-1026830

American Medical Association (AMA)

Fadil Yamina, Fawziyah. Origines, evolutions et alternatives du marketing mix. Academic Journal of Social and Human Sciences. 2019. Vol. 2019, no. 21 أ قسم العلوم الاقتصادية و القانونية, pp.13-22.
https://search.emarefa.net/detail/BIM-1026830

Data Type

Journal Articles

Language

French

Notes

Includes bibliographical references : p. 21-22

Record ID

BIM-1026830