دور إستراتيجيات التسويق المصرفي في تنمية القدرة التنافسية للمصارف

Abstract EN

The aim of this study lies in the unparalleled and intense competition witnessed by the banking sector because of a severe atypical unrivaled service offered by banks on the one hand, and the changing banking environment, marketing is rapidly on the other.

This has led many banks to seek to achieve a leadership position in the banking market.

To be able to achieve this must have to follow what is known as banking marketing strategies, the latter of which is the essential foundation to enhance their competitiveness in the banking environment, which leads to enable some to gain a number of sustainable competitive advantages, which ensures its continuity of leadership, thereby enhancing its competitive position within the banking sector.

Through this study, it was concluded that there are several types of banking marketing strategies, the effective use of which is a basis for enhancing the competitiveness of banks.