Crowdsourcing New Product Design on the Web: An Analysis of Online Designer Platform Service
Joint Authors
Dai, Xin
Zheng, Jin-hui
Chiu, Chun-Hung
Chow, Pui-Sze
Source
Mathematical Problems in Engineering
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-13, 13 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-10-27
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Abstract EN
A designer is a core resource in the fashion industry.
Successful designers need to be creative and quick to understand the business and wider environment in which they are operating.
The Designer Platform Service (DPS), which combines the mechanism of crowdsourcing and group buying on the web, provides a platform for entrant designers to try their abilities in the real market practice.
Freelance designers post design samples or sketches of products on the website of DPS, and consumers may preorder the products (each at a fixed price) online based on the design information.
Once the number of ordering reaches or passes a certain threshold, that is, the minimum production quantity (MPQ), DPS will arrange for production and delivery according to the orders received.
This novel service boosts the growth of entrant designers and links designing works with real markets directly.
We are interested in how the price and MPQ decisions are made in DPS, with consideration of the entrant designer's objective, decision sequences, and customer demand structures.
We develop Stackelberg games to model and derive the equilibrium solutions under individual scenarios.
Our findings suggest feasibility of the DPS business model.
American Psychological Association (APA)
Dai, Xin& Chow, Pui-Sze& Zheng, Jin-hui& Chiu, Chun-Hung. 2013. Crowdsourcing New Product Design on the Web: An Analysis of Online Designer Platform Service. Mathematical Problems in Engineering،Vol. 2013, no. 2013, pp.1-13.
https://search.emarefa.net/detail/BIM-1031753
Modern Language Association (MLA)
Dai, Xin…[et al.]. Crowdsourcing New Product Design on the Web: An Analysis of Online Designer Platform Service. Mathematical Problems in Engineering No. 2013 (2013), pp.1-13.
https://search.emarefa.net/detail/BIM-1031753
American Medical Association (AMA)
Dai, Xin& Chow, Pui-Sze& Zheng, Jin-hui& Chiu, Chun-Hung. Crowdsourcing New Product Design on the Web: An Analysis of Online Designer Platform Service. Mathematical Problems in Engineering. 2013. Vol. 2013, no. 2013, pp.1-13.
https://search.emarefa.net/detail/BIM-1031753
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1031753