دراسة اقتصادية تحليلية لتسويق محصول الطماطة المحمية في محافظة صلاح الدين للموسم الإنتاجي 2017-2018

Abstract EN

In spite the increase in the number of agricultural producers preparing tomato crops in greenhouses, the producers' incomes did not go along with the increasing production ratio, due to the poor marketing mechanism followed in the governorate.

Thus, this study aims at calculating the indicators of production operational costs (investment, good and service) of each greenhouse (500m2).

Calculating indicators of farm income, economic efficiency and profitability of producers in greenhouses, as well as marketing and profit margins for wholesalers and retailers.

To achieve this, the researcher took a random sample of 100 professional agricultural producers distributed equally among (Tikrit, Samarra, Balad and Dujail) cities.

By the numbers of (25) products in each cities.

The sample forms 10% of the whole farmers.

A questionnaire was carried out on 20 wholesale traders (5 of each city) and 100 retail traders (25 of each city) who work in the vegetables markets for the season 2017 - 2018.

The objective of the study is to investigate the problems of agricultural marketing of tomato in the governorate so as to find the suitable pricing and marketing policy for.

It was found that the gross productivity and operational costs of each greenhouse is ID 1.416.250, the gross production is 8.850 kg, the cost of production is ID 160 per kilogram, the average price of selling is ID 250 per kilogram, and the average income of each greenhouse is ID 2.212.500.

Regarding the farm income indicators, the gross value added was ID 1.658.500, and the net value added was ID 1.208.000.

Regarding the indicators of economic efficiency, the payback period was 4 years, the return on investment (ROI) was ID 1.563, the net income of each greenhouse was ID 796.500, and the net income of each kilogram was ID 75 (excluding the marketing costs).

Regarding the indicators of marketing efficiency, the marketing costs of each greenhouse was ID 132.750 (ID 15 per kilogram) distributed in ratios (grouping and grading 25% , packing 15 % , transportation 50 % , commission 10 % ).

The marketing efficiency of producers was (91.42% ) the marketing margin of a wholesale and retail trader was ID 25 - 75 per kilogram and the income of a wholesale and retail trader was ID 10 - 50 per kilogram respectively.

The research recommended the decision makers to necessarily make pre-contracts between the crops producers from one hand, the Agricultural Directorate, and the local government from another hand, in order to keep the price of the product in a suitable level for the producers and consumers.

It is also necessary to limit the power of the retail traders, to reduce the marketing costs and to find the security facilities in order to enable marketing the product to the neighbouring governorates.