The effect of electronic word of mouth on the intention to visit the Algerian Sahara as a tourism destination

Abstract EN

The snowballing use of web-mediated communications has amplified the influence that the electronic word of mouth has on information adoption and purchase decisions.

In view of this, the primary objective of this research has been directed towards the investigation of the effect of electronic word of mouth (E-Wom) on the intention to visit the Algerian Sahara.

For that, a sample of foreigners and local Algerians was targeted through an online questionnaire.

As to the findings, there was a significant correlation between the E-Wom credibility and valence and the intention to visit the Algerian Sahara.

Likewise, there was no significant correlation between E-Wom quantity and visit intention.

We also found that both E-Wom credibility and valence influence the intention to visit, meanwhile, the E-Wom quantity was found to have no significant impact.