The role of adherence to marketing ethics in promoting corporate social responsibility : case of the Patagonia clothing company
Other Title(s)
دور الالتزام بأخلاقيات التسويق في تعزيز المسؤولية الاجتماعية للمؤسسة : حالة شركة بتاغونيا للملابس
Joint Authors
Source
Revue D'economie et de Développement Humain
Issue
Vol. 11, Issue 1 (30 Apr. 2020), pp.309-321, 13 p.
Publisher
Blida 2 university-Lounici Ali Economic and Human Development Laboratory Algeria's
Publication Date
2020-04-30
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Business Administration
Economy and Commerce
Topics
- Social responsibility
- Marketing
- Ethics
- Corporations
- Environmental aspects
- Sustainability
- Analytical approach
Abstract EN
This study aimed to know the role of marketing ethics in establishing the principles of corporate social responsibility, in the context of the social orientation of organizations, which depends on the ethical dimension as a basis for achieving sustainable performance and secure its position in the market.
The descriptive analytical approach was invoked, by examining different concepts related to the study variables then by analyzing the different marketing strategies of Patagonia's Clothing, the study concluded that the company's commitment to marketing ethics increased its commitment to social responsibility and this within the framework of achieving sustainability within its business model.
American Psychological Association (APA)
Sara, Zarkout& Sabri, Makimah. 2020. The role of adherence to marketing ethics in promoting corporate social responsibility : case of the Patagonia clothing company. Revue D'economie et de Développement Humain،Vol. 11, no. 1, pp.309-321.
https://search.emarefa.net/detail/BIM-1038356
Modern Language Association (MLA)
Sara, Zarkout& Sabri, Makimah. The role of adherence to marketing ethics in promoting corporate social responsibility : case of the Patagonia clothing company. Revue D'economie et de Développement Humain Vol. 11, no. 1 (2020), pp.309-321.
https://search.emarefa.net/detail/BIM-1038356
American Medical Association (AMA)
Sara, Zarkout& Sabri, Makimah. The role of adherence to marketing ethics in promoting corporate social responsibility : case of the Patagonia clothing company. Revue D'economie et de Développement Humain. 2020. Vol. 11, no. 1, pp.309-321.
https://search.emarefa.net/detail/BIM-1038356
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1038356