The impact of brand personality on customer engagement : case study of L’Oréal
Other Title(s)
تأثير أبعاد شخصية العلامة التجارية على مشاركة الزبون : دراسة حالة علامة لوريال
Author
Source
Revue D'economie et de Développement Humain
Issue
Vol. 10, Issue 2 (s) (31 Dec. 2019), pp.141-148, 8 p.
Publisher
Blida 2 university-Lounici Ali Economic and Human Development Laboratory Algeria's
Publication Date
2019-12-31
Country of Publication
Algeria
No. of Pages
8
Main Subjects
Business Administration
Economy and Commerce
Topics
Abstract EN
This study attempts to exam dimensions of Brand Personality on consumers engagement of L'Oréal's brand in Algerian market; and to show the most important measures that women focuses on.
This study is based on the random sample method, where 95 samples distributed to women.
This study found that there is a high degree of correlation between brand personality and women's engagement in the cosmetic market; but in a random frame.
The brand sincerity's role is very important in the cosmetic market for the Algerian women.
It is a major reason to develop an effective marketing strategy.
American Psychological Association (APA)
Bin Ali, Aminah. 2019. The impact of brand personality on customer engagement : case study of L’Oréal. Revue D'economie et de Développement Humain،Vol. 10, no. 2 (s), pp.141-148.
https://search.emarefa.net/detail/BIM-1038421
Modern Language Association (MLA)
Bin Ali, Aminah. The impact of brand personality on customer engagement : case study of L’Oréal. Revue D'economie et de Développement Humain Vol. 10, no. 2 (Special issue) (2019), pp.141-148.
https://search.emarefa.net/detail/BIM-1038421
American Medical Association (AMA)
Bin Ali, Aminah. The impact of brand personality on customer engagement : case study of L’Oréal. Revue D'economie et de Développement Humain. 2019. Vol. 10, no. 2 (s), pp.141-148.
https://search.emarefa.net/detail/BIM-1038421
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1038421