الإبداع الإعلامي الدعائي في عصر شبكات التواصل الإجتماعي : بروباغاندا ال E-flies نموذجا

Abstract EN

This article aims to highlight the phenomenon of electronic flies(E-flies), which is a new phenomenon in the techniques of the practice of advertising in various forms and this as the latter (propaganda) an original function of the media to achieve its objectives.

The term propaganda did not carry a negative content except with the advent of the term propaganda as a means of political persuasion, which was the oldest political system in history, but was used in the sciences of information and communication only during the nineteenth century.

In this article we will try to study the phenomenon of e-flies as a sophisticated propaganda, and how social networks (through their ability to guide public opinion politically, socially and culturally) contributed to this negative media creativity.