Innovation effect on brand trust case of Algerian consumer
Joint Authors
Ibn Habib, Abd al-Razzaq
Hillabi, Zubaydah
Source
Review of Finance and Markets Revue Finance et Marchés
Issue
Vol. 7, Issue 1 (30 Apr. 2020), pp.20-35, 16 p.
Publisher
Publication Date
2020-04-30
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Financial and Accounting Sciences
Topics
Abstract EN
Trust is an essential factor in building and sustainability of the consumer-brand relationship.
Innovation is a necessary tool to facilitate the process of fighting against the risk of loss of confidence which has a negative effect on the relationship with the consumer, because it can go until it breaks.
The main objective of our research is to test the effect of innovation on trust brand by taking the case of the Algerian consumer.
Indeed, the partial linear regressions of each facet show that innovation has a greater effect on credibility than integrity.
American Psychological Association (APA)
Hillabi, Zubaydah& Ibn Habib, Abd al-Razzaq. 2020. Innovation effect on brand trust case of Algerian consumer. Review of Finance and Markets Revue Finance et Marchés،Vol. 7, no. 1, pp.20-35.
https://search.emarefa.net/detail/BIM-1039175
Modern Language Association (MLA)
Hillabi, Zubaydah& Ibn Habib, Abd al-Razzaq. Innovation effect on brand trust case of Algerian consumer. Review of Finance and Markets Revue Finance et Marchés Vol. 7, no. 1 (2020), pp.20-35.
https://search.emarefa.net/detail/BIM-1039175
American Medical Association (AMA)
Hillabi, Zubaydah& Ibn Habib, Abd al-Razzaq. Innovation effect on brand trust case of Algerian consumer. Review of Finance and Markets Revue Finance et Marchés. 2020. Vol. 7, no. 1, pp.20-35.
https://search.emarefa.net/detail/BIM-1039175
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1039175