Innovation effect on brand trust case of Algerian consumer

Joint Authors

Ibn Habib, Abd al-Razzaq
Hillabi, Zubaydah

Source

Review of Finance and Markets Revue Finance et Marchés

Issue

Vol. 7, Issue 1 (30 Apr. 2020), pp.20-35, 16 p.

Publisher

Abd el Hamid Ibn Badis University Faculty of Economics Business and Management Sciences Laboratory Macroeconomic Dynamics and Structural Changes

Publication Date

2020-04-30

Country of Publication

Algeria

No. of Pages

16

Main Subjects

Financial and Accounting Sciences

Topics

Abstract EN

Trust is an essential factor in building and sustainability of the consumer-brand relationship.

Innovation is a necessary tool to facilitate the process of fighting against the risk of loss of confidence which has a negative effect on the relationship with the consumer, because it can go until it breaks.

The main objective of our research is to test the effect of innovation on trust brand by taking the case of the Algerian consumer.

Indeed, the partial linear regressions of each facet show that innovation has a greater effect on credibility than integrity.

American Psychological Association (APA)

Hillabi, Zubaydah& Ibn Habib, Abd al-Razzaq. 2020. Innovation effect on brand trust case of Algerian consumer. Review of Finance and Markets Revue Finance et Marchés،Vol. 7, no. 1, pp.20-35.
https://search.emarefa.net/detail/BIM-1039175

Modern Language Association (MLA)

Hillabi, Zubaydah& Ibn Habib, Abd al-Razzaq. Innovation effect on brand trust case of Algerian consumer. Review of Finance and Markets Revue Finance et Marchés Vol. 7, no. 1 (2020), pp.20-35.
https://search.emarefa.net/detail/BIM-1039175

American Medical Association (AMA)

Hillabi, Zubaydah& Ibn Habib, Abd al-Razzaq. Innovation effect on brand trust case of Algerian consumer. Review of Finance and Markets Revue Finance et Marchés. 2020. Vol. 7, no. 1, pp.20-35.
https://search.emarefa.net/detail/BIM-1039175

Data Type

Journal Articles

Language

English

Notes

-

Record ID

BIM-1039175