دور نظام المعلومات التسويقي في ترشيد قرارات مزيج المنتج وفق أهداف التنمية المستدامة : دراسة حالة المؤسسة الوطنية للمنتجات الكهروكيمياوية

Abstract EN

This study aimed to identify the role of marketing information systeme in rationalization of product mix decisions of ENPEC corporation, the researchers has adopted in this study two types of datta, The first represents data from books, studies and previous research, The second type was the data obtained from the field study, which included the design and distribution of questionnaire form.

The study reached a number of results, the most important of which is that Company that has been studied possesses a marketing information system but does not have the necessary specifications, Activating the role of the marketing information system enables the organization to exploit the opportunities offered by sustainable development And through the results of the study The researchers presented a set of recommendations