التميز التنافسي للمؤسسة الاقتصادية باستخدام تقنية تحليل سلسلة القيمة : دراسة حالة ملبنة الحضنة بالمسيلة

Abstract EN

The aim of this research is to see how the use of value chain analysis technology contributes to achieving the competitive advantage of the economic institution by either reducing cost or achieving excellence.

Value chain analysis is one of the most important tools of internal strategic analysis.

Which was responsible for creating the competitive advantage by revealing the strengths and weaknesses, the analytical descriptive approach was adopted as the appropriate tool to study the phenomenon under study.

A questionnaire was used as a main tool for collecting information distributed on a sample of 98 workers Lactobacillus, the study reached the most important results of technology value chain contributes to the achievement of excellence competitive economic institution analysis was reached to have a correlation with statistical significance between the value chain analysis of competitive economic enterprise and improve, and I have touched on the following elements: 1.

What is competitive excellence; 2.

Value chain analysis concept; 3.

The role of value chain analysis in achieving competitive excellence; 4.

Studying the case of dairy brood mascara