إدارة أزمة الصورة الذهنية للشركات

Abstract EN

Every company will at some point become something outside its framework Contributes significantly to a crisis that greatly affects the company's reputation and image in front of the masses, This makes the crisis management of the company's mental image an important chapter in the treatment of the mental image negative problem before it reaches the stage of profiling, where a stereotypical picture of the company's life is formed and leads to its demise, and from this proposal it requires the provision of a quick and effective treatment that would be due to the institution's reputation and positive image in front of the institutional environment and the surrounding community, from this came the treatment provided by “benoit” to address an important chapter in the management of the mental image crisis through the five defense strategies: Danial, evading responsibility, reducing offensiveness, corrective action, mortification, In addition to communication strategies to treat the image of the company