Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan
Joint Authors
Tu, Jui-Che
Hsu, Chuan-Ying
Shih, Min-Chieh
Lin, Jian-Hao
Source
Mathematical Problems in Engineering
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-23, 23 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-08-31
Country of Publication
Egypt
No. of Pages
23
Main Subjects
Abstract EN
This study expands the definition of the poor group and attempts to delve into and make known the phenomenon of poverty in Taiwan and aims to explore the goals and possibilities of the BOP consumer market.
Through a questionnaire survey and expert interviews, this research adopts the concept of sustainability to discuss the lifestyle and consumption characteristics of the BOP group and establishes a design strategic norm of the sustainable products.
The findings show that the BOP group in Taiwan is new poverty or working poor and high quality and common prices are the main requirements; these should be introduced into the development model of sustainable design.
American Psychological Association (APA)
Tu, Jui-Che& Shih, Min-Chieh& Hsu, Chuan-Ying& Lin, Jian-Hao. 2014. Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan. Mathematical Problems in Engineering،Vol. 2014, no. 2014, pp.1-23.
https://search.emarefa.net/detail/BIM-1044157
Modern Language Association (MLA)
Tu, Jui-Che…[et al.]. Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan. Mathematical Problems in Engineering No. 2014 (2014), pp.1-23.
https://search.emarefa.net/detail/BIM-1044157
American Medical Association (AMA)
Tu, Jui-Che& Shih, Min-Chieh& Hsu, Chuan-Ying& Lin, Jian-Hao. Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan. Mathematical Problems in Engineering. 2014. Vol. 2014, no. 2014, pp.1-23.
https://search.emarefa.net/detail/BIM-1044157
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1044157