دور إدارة الموارد البشرية في تحقيق الميزة التنافسية

Abstract EN

The main challenge for business strategy is to find a way of achieving a sustainable competitive advantage over the other competing products and firms in a market.

A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and services that justify higher prices.

So, the human resource management can contribute to the achievement of the organization's goals, to keep its competitiveness and also to gain competitive advantages that will help it to survive.

To achieve a competitive advantage, the organization must have a wide range of skills and resources needed for this reason and it must manage them effectively, which ensures a reliable success of its competitive strategy.

The human capital is the most important resource on which the organization can rely on to obtain this advantage, considered as a resource that is difficult to obtain but also very variable and complex, especially at the present time characterized by changing working conditions and awareness of workers.