Analyzing Patients’ Values by Applying Cluster Analysis and LRFM Model in a Pediatric Dental Clinic in Taiwan
Joint Authors
Lin, Shih-Yen
Liu, Chih-Wei
Wu, Hsin-Hung
Source
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-7, 7 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-06-19
Country of Publication
Egypt
No. of Pages
7
Main Subjects
Medicine
Information Technology and Computer Science
Abstract EN
This study combines cluster analysis and LRFM (length, recency, frequency, and monetary) model in a pediatric dental clinic in Taiwan to analyze patients’ values.
A two-stage approach by self-organizing maps and K-means method is applied to segment 1,462 patients into twelve clusters.
The average values of L, R, and F excluding monetary covered by national health insurance program are computed for each cluster.
In addition, customer value matrix is used to analyze customer values of twelve clusters in terms of frequency and monetary.
Customer relationship matrix considering length and recency is also applied to classify different types of customers from these twelve clusters.
The results show that three clusters can be classified into loyal patients with L, R, and F values greater than the respective average L, R, and F values, while three clusters can be viewed as lost patients without any variable above the average values of L, R, and F.
When different types of patients are identified, marketing strategies can be designed to meet different patients’ needs.
American Psychological Association (APA)
Wu, Hsin-Hung& Lin, Shih-Yen& Liu, Chih-Wei. 2014. Analyzing Patients’ Values by Applying Cluster Analysis and LRFM Model in a Pediatric Dental Clinic in Taiwan. The Scientific World Journal،Vol. 2014, no. 2014, pp.1-7.
https://search.emarefa.net/detail/BIM-1050610
Modern Language Association (MLA)
Wu, Hsin-Hung…[et al.]. Analyzing Patients’ Values by Applying Cluster Analysis and LRFM Model in a Pediatric Dental Clinic in Taiwan. The Scientific World Journal No. 2014 (2014), pp.1-7.
https://search.emarefa.net/detail/BIM-1050610
American Medical Association (AMA)
Wu, Hsin-Hung& Lin, Shih-Yen& Liu, Chih-Wei. Analyzing Patients’ Values by Applying Cluster Analysis and LRFM Model in a Pediatric Dental Clinic in Taiwan. The Scientific World Journal. 2014. Vol. 2014, no. 2014, pp.1-7.
https://search.emarefa.net/detail/BIM-1050610
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1050610