Personality, Gender, and Age as Predictors of Media Richness Preference
Joint Authors
Dunaetz, David R.
Lisk, Timothy C.
Shin, Matthew Minsuk
Source
Issue
Vol. 2015, Issue 2015 (31 Dec. 2015), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2015-10-20
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Information Technology and Computer Science
Abstract EN
Media richness, the degree to which a specific media transmits information in multiple channels, is an important concept as the number of available multimedia communication methods increases regularly.
Individuals differ in their preferences for media richness which may influence their choice of communication multimedia in a given situation.
These preferences can influence how successful their communication efforts will be.
This exploratory study of 299 adults (ages 16–84) with at least a basic ability to compute examines the relationship between multimedia preference and age, gender, and personality traits.
Males and people with higher levels of extraversion and agreeableness were found to have a higher preference for media richness.
Age was not a significant predictor of media richness preference.
American Psychological Association (APA)
Dunaetz, David R.& Lisk, Timothy C.& Shin, Matthew Minsuk. 2015. Personality, Gender, and Age as Predictors of Media Richness Preference. Advances in Multimedia،Vol. 2015, no. 2015, pp.1-9.
https://search.emarefa.net/detail/BIM-1052631
Modern Language Association (MLA)
Dunaetz, David R.…[et al.]. Personality, Gender, and Age as Predictors of Media Richness Preference. Advances in Multimedia No. 2015 (2015), pp.1-9.
https://search.emarefa.net/detail/BIM-1052631
American Medical Association (AMA)
Dunaetz, David R.& Lisk, Timothy C.& Shin, Matthew Minsuk. Personality, Gender, and Age as Predictors of Media Richness Preference. Advances in Multimedia. 2015. Vol. 2015, no. 2015, pp.1-9.
https://search.emarefa.net/detail/BIM-1052631
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1052631