A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements
Joint Authors
Randhawa, Gurpreet Kaur
Singh, Navyug Raj
Rai, Jaswant
Kaur, Gobindnoor
Kashyap, Resham
Source
Issue
Vol. 2015, Issue 2015 (31 Dec. 2015), pp.1-7, 7 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2015-01-28
Country of Publication
Egypt
No. of Pages
7
Main Subjects
Abstract EN
Introduction.
Drug promotional advertisements (DPAs) form a major marketing technique of pharmaceutical companies for promoting their products and disseminating ambiguous drug information which can affect prescribing pattern of physicians.
Drug information includes product characteristics, various marketing claims with references in support to increase its credibility and authenticity.
Material and Methods.
An observational study was carried out on fifty printed drug advertisement brochures which were collected from different OPDs of Guru Nanak Dev Hospital attached to Government Medical College, Amritsar, India.
These advertisements were analyzed and claims were categorized into true, false, exaggerated, vague, and controversial on criteria as reported by Rohraa et al.
(2006).
References of DPAs in support of the claims were critically analyzed for their retrievability from web and validity pertaining to claims.
Results.
Out of 209 claims from 50 advertisements, only 46% were found to be true, 21% false, 16% vague, 7% exaggerated, and 10% controversial in nature.
Out of 160 references given in support of claims, 49 (30%) of references were irretrievable.
Out of 111 (70%) retrievable references, 92 (83%) references were found valid.
Conclusion.
Drug information provided in the DPAs was biased, incomplete, unauthentic, and unreliable with references exhibiting questionable credibility.
American Psychological Association (APA)
Randhawa, Gurpreet Kaur& Singh, Navyug Raj& Rai, Jaswant& Kaur, Gobindnoor& Kashyap, Resham. 2015. A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements. Advances in Medicine،Vol. 2015, no. 2015, pp.1-7.
https://search.emarefa.net/detail/BIM-1052652
Modern Language Association (MLA)
Randhawa, Gurpreet Kaur…[et al.]. A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements. Advances in Medicine No. 2015 (2015), pp.1-7.
https://search.emarefa.net/detail/BIM-1052652
American Medical Association (AMA)
Randhawa, Gurpreet Kaur& Singh, Navyug Raj& Rai, Jaswant& Kaur, Gobindnoor& Kashyap, Resham. A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements. Advances in Medicine. 2015. Vol. 2015, no. 2015, pp.1-7.
https://search.emarefa.net/detail/BIM-1052652
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1052652