المؤسسات الصغيرة و المتوسطة العربية : أين هي من تبني فلسفة التسويق الأخضر لتحقيق التنمية المستدامة

Abstract EN

This research aims to show the reality of the adoption of the green marketing philosophy by Arab small and medium enterprises, in the framework of achieving sustainable development.

And we came up through this research that the concept of green marketing did not find sufficient attention by Arab small and medium enterprises, therefore, these institutions are required to adopt voluntary the green marketing philosophy and consciousness of their contribution on the achievement of the sustainable development.