The influence of market knowledge sharing on marketing innovation strategy : empirical study of a cosmetic industry in Algeria
Joint Authors
Source
Revue Algérienne d'Économie et Gestion
Issue
Vol. 14, Issue 2 (31 Dec. 2020), pp.465-478, 14 p.
Publisher
University of Oran 2-Mohammed Ben Ahmed Faculty of Economics Business and Management Sciences
Publication Date
2020-12-31
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
This study sets out to examine the influence of market knowledge sharing on marketing innovation strategy.
Based on a survey of 150 employees from Unilever Algeria, this study applies the structural equation modeling approach to investigate the research model.
The results show that market knowledge sharing has a strong positive effect on marketing innovation strategy represented by the sub dimension: product innovation strategy
American Psychological Association (APA)
Umrani, Abir& Hashmawi, Kamil. 2020. The influence of market knowledge sharing on marketing innovation strategy : empirical study of a cosmetic industry in Algeria. Revue Algérienne d'Économie et Gestion،Vol. 14, no. 2, pp.465-478.
https://search.emarefa.net/detail/BIM-1062283
Modern Language Association (MLA)
Umrani, Abir& Hashmawi, Kamil. The influence of market knowledge sharing on marketing innovation strategy : empirical study of a cosmetic industry in Algeria. Revue Algérienne d'Économie et Gestion Vol. 14, no. 2 (2020), pp.465-478.
https://search.emarefa.net/detail/BIM-1062283
American Medical Association (AMA)
Umrani, Abir& Hashmawi, Kamil. The influence of market knowledge sharing on marketing innovation strategy : empirical study of a cosmetic industry in Algeria. Revue Algérienne d'Économie et Gestion. 2020. Vol. 14, no. 2, pp.465-478.
https://search.emarefa.net/detail/BIM-1062283
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1062283
