تعزيز و لاء العملاء للعلامة التجارية من خلال ممارسات المسؤولية الاجتماعية و الأخلاقية للتسويق : دراسة ميدانية في شركات الاتصالات الجزائرية (موبليس، جيزي، أوريدو)‎

Abstract EN

This study aimed to determine the impact of social and ethical responsibility of marketing on enhancing customer loyalty to the brand in Algerian telecommunications companies (Djeezy, Mobilis, Oreedoo), The questionnaire was distributed, and use of program spss.

The study concluded that there is a statistically significant impact of social and ethical responsibility of marketing practices on enhancing customer loyalty, and there are no statistically significant differences in the responses of the study respondents on this level and ethical responsibility to personal characteristics.