Contribution of social media influencers to the local sustainable tourism development : case study of the Algerian influencer Mohamed Djamel Taleb

Abstract EN

The purpose of this study is to explore social media influencers contribution to the local sustainable tourism development.

A content analysis was conducted on some Youtube videos of Mohamed Djamel Taleb, an Algerian influencer who introduced his followers to a set of social, tourism and ecological actions under several types of tourism such as: ecotourism, adventure and sport tourism.

The main findings of this study were that this influencer succeeded at transmitting a positive image about the potential of Algerian youth and their important role in contributing to the local sustainable tourism development such as raising awareness about environment protection and sites preservation, inciting people to become more active in the society by getting involved into different activities, improving a destination country image, generating positive word of mouth and encouraging locals to turn into domestic tourism instead of choosing foreign destinations.