قياس علاقة التسويق الداخلي بالأداء الوظيفي للعاملين بالمؤسسات الخدمية : دراسة حالة في بعض شركات التأمين التجارية العمومية : دراسة تحليلية

Abstract EN

This research handles the analysis of the relation and the impact between the internal marketing procedures on the employees performance in the services companies, This is in light of interest to the concept internal customers of companies, and for the improvement of their material, social, and psychological conditions that through models that aim to stimulate their sense of responsibility, and develop their functional capacities to ensure Commitments towards providing the best services.

In order to measure the impact and determine the nature of the relation between the variables of the study, 60 questionnaire were distributed to a sample of some employees in the public commercial insurance companies located in the west of Algeria, and The data were analyzed by SPSS.V.20.

The results showed positive indicators and a strong relation between these two variables.