الابتكار في المنتج الجديد بين مقومات النجاح و معوقات الفشل

Abstract EN

Innovation is the cornerstone of any development in the enterprise, whether it is a general view from marketing side, and a specific view from products side, beside that innovation is the engine and directed her in order to gain more customers, which is the process of providing innovative new products suitable to the expectations of consumers, which play an important role in the survival of the institutions and sustainability.

However, this process is entrusted to a high degree of risk, which is considered one of the most important obstacles facing the institution to move forward in the process of innovation.

This study aims to give a clear picture of the concepts related to innovation and product development, stages and procedures through which the new product until put on the market, because these stages are not at once but gradually over time intervals staggered by the nature of the new product, in addition to the risks and the constraints faced by the institution during the initiation of innovation and new products.