مساهمة التسويق الإلكتروني في الترويج لمنتجات الصناعة التقليدية الفنية

Abstract EN

This study aims to highlight the role that e-marketing can play in the definition and promotion of art craft products, as an information and communication technology(ICT) marketing outlet that can be used by the craftsman to sell his products along with the traditional, reliable marketing outlets that it is usually in specialized stores and exhibition salons, especially since individuals who work in traditional and industries have problems in marketing their products, so we will try to address the problematic: how does e-marketing contribute to the promotion of traditional art industry products? This is based on description and analysis approach.