أثر التسويق الداخلي على تحسين جودة الخدمة الصحية المقدمة : دراسة حالة المؤسسة الاستشفائية الخاصة الونشريس بخميس مليانة

Abstract EN

The Study aims to identify The extent of the contribution of Internal Marketing in its five dimensions (Training, Empowerment, Motivation, Intercom, and Work teams ) in Improving The Quality of Health Services provided in Private Hospital Elwancharis in Khamis Miliana, The sample of study consisted of (38) Staff, chosen by the comprehensive survey method, based on the descriptive analytical method.

We found that internal marketing dimensions( training, intercom, Work teams) positively and significantly affect on improving the health service provided in the institution under study.

While there were no statistically significant affect in (empowerment, motivation) dimensions.

The study presented a number of recommendations, the most important of which should be more attention to internal marketing in all its dimensions in the private hospital Elwancharis To provide high quality health services and achieve patient satisfaction.