صراع الأنساق في ظل العولمة الثقافية : ثنائية المثقف و السلطة أنموذجا

Abstract EN

Today, globalization aims to engage in cultural violence, as it has overtaken - first -.

its origin and beginning frameworks based on economy and politics and exceeded - secondly - its principle based on civilized coexistence, cultural globalization, with its scientific and powerful economy, seeks to impose a cultural paradigm in which aspire of domination and superiority, by reducing history, blurring the contours of belonging and dissolution of cultural boundaries between peoples, and because the risks of globalization are reflected in the state entity and weaken their role and meaning, so it has to take into account the intelligentsia with their powers and their intellectual energies that contribute to limit the shock of the phenomenon, and work on successful communication with this inevitable destiny, protect the individuals and groups and ensure cultural safety, but the reality of today's elite is that it is outraged by media professionals, a globalized media aiming to a negative containment, and a local media that excludes its role and its efficiency, in exchange for promoting the culture of the masses who have been tamed by blind and deaf consumption, so the means to cope with this globalization and the positive exploitation of scientific technology depends on the activation of the authority of the intelligentsia and the examination of its relations with the existing authority and its cultural institutions.