Corporate social responsibility and its impact on customer perception and loyalty

Abstract EN

The concept of business ethics began in the 1960s as corporations became more aware of a rising consumer-based society that showed concerns regarding the environment, social causes, and corporate responsibility.

The increased focus on so-called social issues was a hallmark of the decade.

Since that time period, the concept of business ethics has evolved.

Business ethics goes beyond just a moral code of right and wrong; it attempts to reconcile what companies must do legally versus maintaining a competitive advantage over other businesses.

Firms display business ethics in several ways.

This article attempts to analyze the impact of one of the most significant & crucial aspects of business ethics; Corporate Social Responsibility, and elaborates its effects on consumers’ behavior as well as employees Business ethics refers to implementing appropriate business policies and practices with regard to arguably controversial subjects.

Business ethics are supposed to ensure a certain level of trust between consumers and corporations, guaranteeing the public fair and equal treatment.