تأثير التسويق المبسط على التسعير : دراسة ميدانية على شركات صناعة الأجهزة الكهربائية بمدينة العاشر من رمضان

Abstract EN

The study aims to identify the impact of simple marketing on pricing.

The researcher formulated one hypotheses, each imposing a branch of sub-hypotheses, The main results of the study: Simple marketing has a significant effect on pricing and employee opinions were stronger than customer opinions, The study concluded with several recommendations: Attention should be given to the simple marketing and attention to the website of the companies under study in terms of updating the databases continuously.

and the design of an organizational environment that helps to promote the use of simplified marketing.