Theoretical framework of green marketing : marketing mix strategies and challenges
Other Title(s)
دراسة نظرية للتسويق الأخضر : استراتيجيات المزيج التسويقي و التحديات
Source
Issue
Vol. 19, Issue 2 (31 Dec. 2020), pp.236-247, 12 p.
Publisher
Université Abou Bekr Belkaid Faculté des Sciences Economiques et de Gestion
Publication Date
2020-12-31
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Topics
Abstract EN
Recently corporate social responsibility towards environmental protection has gained great importance, and many companies are aware of environmental issues.
Thus, marketers have adopted the concept of green marketing which primarily advocates sustainable development, by offering products that satisfy consumers needs or wants, with no harm to the environment.
This paper attempts to introduce the concept and challenges of green marketing, its importance in achieving sustainable development and presenting green marketing mix strategies.
We concluded that green marketing faces a lot of challenges, as it is entirely a new concept which will take a lot of time and effort to be accepted.
Therefore, it requires focusing on long-term benefits, and avoiding unethical practices such as greenwashing or misleading advertising, as well as taking the responsibility of making consumers understand the need for and benefits of green products to maintain a cleaner and greener environment.
American Psychological Association (APA)
Mitali, Layla. 2020. Theoretical framework of green marketing : marketing mix strategies and challenges. Revue Economie et Management،Vol. 19, no. 2, pp.236-247.
https://search.emarefa.net/detail/BIM-1077607
Modern Language Association (MLA)
Mitali, Layla. Theoretical framework of green marketing : marketing mix strategies and challenges. Revue Economie et Management Vol. 19, no. 2 (Dec. 2020), pp.236-247.
https://search.emarefa.net/detail/BIM-1077607
American Medical Association (AMA)
Mitali, Layla. Theoretical framework of green marketing : marketing mix strategies and challenges. Revue Economie et Management. 2020. Vol. 19, no. 2, pp.236-247.
https://search.emarefa.net/detail/BIM-1077607
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 246-247
Record ID
BIM-1077607