Ethical implications and perceived risks with Facebook advertising in Egypt

Abstract EN

Along with the increasingly high level of personal digital media consumption, the online promotional activities are constantly and dynamically growing now a days.

some of these digital promotional activities are the use of the online ads on the social media platforms, or the use of the famous influencers, in a way to market the products.

the success of the social media advertising relies that it is a tool with low cost and effective source of medium for advertisers to publicize about their products in the convenient time and place for customers, and meet and satisfy the consumers’ needs and change their purchasing behaviour’s in the favour of the company’s profit at the end of the day.

advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general, and with the flourishing of social media ads, many ethical issues started to raise and appear.

the purpose of this paper is to study the significance of ethical issues in social media (Facebook) advertising, and to examine the issue of advertising ethics in social media ads, the study will depend on a questionnaire as a collective tool will be applied on 201 consumers of social media users who bought products through Facebook.