The effect of relations holding between verbal and visual components in advertising language

Abstract EN

Visuals have their own linguistic system that enables people to construct their meaning process.

An image is used in advertising as a reflection or representation of life.

It may stand alone or unite with other elements to present an argument that inform or persuade a target audience.

Both visual and other elements have a link or a relation that hold between them.

The present study examines relations holding between the verbal and visual components of the advertisements.

Results have shown that advertisers tend to establish certain relations between parts of an advertisement in order to enforce certain effects on the advertisement.

Verbal and visual elements unite together to complete a meaning and for posing a persuasive effect