التعدد الدلالي لمرادفات الشكل التصميمي في المنجز التصميمي

Abstract EN

The present study deals with the subject of semantic and reciprocal relations of forms and their convergences in meaning and their semantic multiplicity.

The problem of the research is the following: What are the synonyms of the formal elements that provide multiple meanings of similar meanings and similarities with those contained in the original formal elements of the printed form in the commercial advertising? The research in its first chapter dealt with the problem of research and its importance And its objectives and the limits of the definition of terminology.

The research also dealt with the second chapter of the theoretical framework, namely, the first topic: Significance: (semantic pluralism and synonyms), and the second topic: the commercial achievement between the concept and the technical and semantic approach, Chapter III: Procedures including the research methodology, the society and the sample of the research chosen by following the method of proportionality commensurate with the nature of the research.

Chapter IV included the most important findings, conclusions, and two recommendations.