العلاقات العامة في عصر الذكاء الصناعي : التحولات و الاستخدامات

Abstract EN

Summary: Artificial intelligence at its beginning was behavior and programmed properties via a computer that made it closer to imitation and simulation in verbs, then it soon became associated with human mental capabilities and its various and complex fields of work as the conclusion and reaction about the total tasks that humans were using in time and effort.

The robot uses smart sensors and algorithms to avoid obstacles, move around, track news, and ensure its authenticity.

And the work of artificial intelligence has not stopped on the medium the agency only in the general sense Rather, it has become an integral part of customer study and design, as a complete system that accommodates the work environment through dealing with data, its interpretation and adapting to it.

Therefore, this study comes to talk about the development of the function of public relations in the digital age because of the information revolution and its various technologies that have also contributed to the development of multiple media fields, as it deals with public relations in the new media age.