رأس مال المعرفة كمورد استراتيجي في تعزيز الإبداع المنظمي : شركة "تويوتا" لصناعة السيارات نموذجا

Abstract EN

The objective of this study is to demonstrate the effective role played by knowledge capital in creating creativity in contemporary business organizations and the extent of its impact on increasing its competitive power, which is positively reflected on economic and social life by creating various competitive advantages that serve the institution, The study found a number of results, the most important of which is that business organizations should pay attention to knowledge capital and creativity because they are powerful factors for controlling and increasing the competitiveness of organizations, and the integration between business organizations and universities that generate creators.

Emphasis should also be placed on a set of organizational values, such as respecting employees and providing adequate resources that allow for experimentation of ideas, reducing risk, and providing the right environment for workers.