Innovative solutions for awareness campaign of social media addiction and its consequences
Other Title(s)
تدابير التوعية الإعلانية الخلاقة لإدمان مواقع التواصل الاجتماعي و عواقبه السلبية
Author
Source
Issue
Vol. 11, Issue 2 (31 Mar. 2021), pp.131-156, 26 p.
Publisher
Scientific Society for Egyptians Designers
Publication Date
2021-03-31
Country of Publication
Egypt
No. of Pages
26
Main Subjects
Business Administration
Media and Communication
Topics
Abstract EN
The use of social media by smartphones led to the engagement of many users, and even attracted users to the extent of addicting social media, so it became a pattern of behavior that may not be dispensed, in turn, it affects many aspects of their lives.
Due to the continuous informative and interactive flow of social media and its connection with the virtual life of the users, its addiction is gradually increasing, especially among youth.
Thus, abrupt abstinence exposes users to all the symptoms of withdrawal or relapse that the addict is generally exposed to.
In addition to many other psychological, physical, and mental effects.
The excessive or problematic use of social media becomes one of the problems that are driven by the era of smart phones.
According to the high risk created by the disease of addicting social media on users' lives, so research aims to resist the risk/dangers of addiction to social media through digital awareness campaigns to aware users of the risks of this behavior addiction and potential consequences.
The research follows the Descriptive method to characterize models of Digital awareness campaigns specially designed for the study, as well as the experimental method to measure the impact of these campaigns on increasing awareness of users by the social media addiction.
The research has come to several results; the most important is that innovative awareness campaigns contribute to raising users' awareness of the risks of addicting social media and its negative consequences
American Psychological Association (APA)
Sadiq, Shayma Salah Sadiq. 2021. Innovative solutions for awareness campaign of social media addiction and its consequences. International Design Journal،Vol. 11, no. 2, pp.131-156.
https://search.emarefa.net/detail/BIM-1084287
Modern Language Association (MLA)
Sadiq, Shayma Salah Sadiq. Innovative solutions for awareness campaign of social media addiction and its consequences. International Design Journal Vol. 11, no. 2 (Mar. 2021), pp.131-156.
https://search.emarefa.net/detail/BIM-1084287
American Medical Association (AMA)
Sadiq, Shayma Salah Sadiq. Innovative solutions for awareness campaign of social media addiction and its consequences. International Design Journal. 2021. Vol. 11, no. 2, pp.131-156.
https://search.emarefa.net/detail/BIM-1084287
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 153-156
Record ID
BIM-1084287