دور التنسيق و الرقابة في تحسين أداء أعضاء قنوات التوزيع

Abstract EN

This study seeks to understand the relationship between the members of the distribution channels, we projected this concept on 250 Algerian wholesalers and retailers in the field of consumer goods distribution in terms of control and coordination as independent variables, depending on the quality of the relationship as an intermediate variable with the aim of improving the performance of channel members.The Conceptual model shows the relationships between the study variables connected with a set of suggestions and hypotheses to solve traders' problems.

this conceptual model was tested by the AMOS26 software and the suggestions were tested through the SmartPls3 software.

The study reached good results.

It proved that there is a relationship between coordination and control through the quality of the relationship in order to improve the performance of members of the distribution channels.