مرتكزات قيادة المحيط الأزرق و تأثيرها على استراتيجيات تمكين فرق العمل : دراسة استطلاعية لآراء عينة من القيادات العاملة في شركات الاتصال الأردنية

Abstract EN

The method of driving the blue ocean is one of the modern methods that have recently emerged as a result of the evolution of the business world which is characterized by change and innovation to adopt strategic orientation to enable these companies to achieve competitive advantage.

Based on institutional theory, this study aimed to identify the impact of the pillars of blue ocean leadership on team empowerment strategies.

The study used the descriptive analytical method in order to test non-probability sample that amounted to (318) questionnaire distributing to top and middle management managers at telecommunication companies operating in Jordan, with response rate of (86 %).

Multiple regression was used for testing the study hypotheses.

The study results illustrated the existence of a positive relationship between the two dimension of pillars of blue ocean, leadership and team empowerment, However, the proportion of the effect varies from one variable to another, The study also revealed practical and theoretical implications for decision takers, beside proposing future studies.